Hi! I’m Martin Hartleib,
I spent seven years in Business Intelligence and Product Management at Amazon, where I had a front-row seat to how one of the world’s top companies leverages data to drive extraordinary results. Working with other companies since, I’ve seen firsthand how transformative Amazon’s systematic approach can be. It fosters exceptional decision-making, operational efficiency, focus, team alignment, and continuous improvement—qualities I haven’t seen replicated elsewhere.
This experience sparked my deep interest in performance management. I believe that for data to drive real results, businesses must focus on the right data and build robust systems that turn insights into action. In my experience, many companies overlook these systems, missing out on the full potential of their data.
Through this website, my mission is to share what I’ve learned about systematically leveraging data to improve business performance. My resources draw on insights from my time at Amazon, extensive business literature, and my consulting work on performance management. I genuinely hope you find them helpful.
If you’re ready to see how data can fuel your business’s growth, let’s dive in together!
